What does social media have to do with SEO? At MWI we hear many of these inquiries from potential and current clients. Social media is an incredibly growing marketing channel that most businesses have only recently begun making use of in the past couple of years, yet it’s vital to take advantage of it – especially if you’re investing resources in search engine optimization. Making and managing social media accounts are extremely important for supporting SEO efforts, even though their benefits aren’t immediately obvious. Here are five reasons why social media is important for SEO.
1) Social Media Signals
It’s not a secret that Google, Bing, and other search engines make use of online conversations as part of their ranking algorithms. Social engagement occurs the time when people share, like, comment on, share or tweet about an article. The more social engagements your content is able to get, the more social signals it will bring to your website. Social signals are utilized by search engines to determine the quality of content. It’s a way of evaluating what content is popular with users over what their algorithm decides is good quality. If an article has a high amount of social engagement, it can be instantly identified.
2) Link Building
The days of going out and asking for websites to link to yours. Since the introduction of Google’s Panda and Penguin algorithm SEOs have to create links in the old fashioned way by creating high-quality content that is worthy of linking. How can you get your content to websites who are willing to link to your content, if the request is thought to be “unnatural”? Social media is the answer. Social media allows you to place your content in front of relevant audiences that may be attracted to link to it when it’s worthy of linking to. These people will be able to share your content with other people and boost your authority.
3.) Content Amplification
No matter how top-quality the content you publish, it’s unlikely to achieve much success unless you amplify it. Marketing via email is an effective method to increase the reach of your content but it will only reach people in your list of marketing contacts. You can also reach new audiences through social media. If you publish your content to your followers, they will be sure to share it with their own followings If they are satisfied with the content. They will then spread the word to their networks which will increase the reach of your content. As a result, زيادة مشاهدات اليوتيوب you get an abundance of relevant traffic including inbound links, social signals and brand awareness These are all used by search engines to assess the quality of your content.
content amplification lifecycle
4.) Brand Awareness & Signals
Brand image and recognition can tell search engines an awful lot about the overall quality of your website and the degree to which it should be respected in their ranking algorithms. Alongside boosting your content social media can also help create brand awareness. Google calls this co-citation. The creation of these co-citations via social media can improve Google’s trust in your company website as well as helping by bringing in search queries that are branded.
5) Social Indexing
Search engines have been indexing social media profiles for a number of years now, which means they now show up in search result pages. This allows your business to be listed in search results on specific queries that aren’t restricted to your website. It’s even better. Individual tweets on Twitter were at one time indexed and displayed in search results as well providing another method for your website to be ranked in search. The program was only temporary, however the deal was ended when Google stopped it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.