Apple TV turns on automatically when plugged into a power outlet. The status light blinks slowly and stays on when you turn on the streaming device. Follow the four tips in this article if your Apple TV won’t turn on when connected to power.
The streaming device will not turn on if you are using a damaged or counterfeit power cord or if there is a problem with the power outlet. Your Apple TV may also fail to turn on due to firmware corruption and manufacturing defects.
Note: The troubleshooting steps in this guide apply to all Apple TV models and generations.
1. Force restart the Apple TV
Your Apple TV will go to sleep after a few minutes of inactivity. Usually, pressing the power, menu or TV button on the remote should wake the device up. If your Apple TV doesn’t wake up, it’s probably stuck in sleep mode.
If so, try forcing the device to restart using the Apple TV remote. Then, keep your Apple TV plugged into a power outlet and follow the instructions below.
If you have the Siri remote (2nd generation), press and hold the button Back And TV / Control Center at the same time until the status light on your Apple TV blinks.
On the first generation Siri remote control, by pressing and holding the key Menu And TV / control until the status light flashes it will restart your Apple TV.
To force restart your Apple TV with the aluminum or white Apple Remote, press and hold the button Menu And Down and release it when the status light flashes.
If your Apple TV still won’t turn on or doesn’t respond to these commands, it’s most likely not connected properly to a power source.
2. Check your power outlet
Check that your power outlet is working properly. Unplug the Apple TV power cord from the wall outlet, wait a minute and plug it back in. The set-top box will not turn on if the power cord connection is loose. Then, make sure both ends of the power cord are firmly connected to the Apple TV and the power outlet.
If your Apple TV still won’t turn on, unplug the power cord and plug another device into the same outlet.
If the outlet powers other devices, the power cord or power port on your Apple TV is likely broken. Contact Apple TV Support or visit a Genius Bar for professional assistance.
3. Use original or authentic accessories
Make sure you are using the dedicated power cable that came with your Apple TV. All Apple TV models come with a ready-to-use one. However, counterfeit or custom-made cables for other appliances may not power your Apple TV, so it’s best to use the cable specially designed for Apple’s set-top box.
If you have lost your original power cable, go to Apple’s official accessories store to purchase a replacement cable compatible with your Apple TV model. If you suspect your Apple TV cable is damaged, use the cable to power another Apple TV and check if it works before purchasing a replacement cable.
If the cable works on other Apple TVs, the Apple TV that won’t turn on probably has a faulty power port. Contact Apple TV Support or visit a nearby Genius Bar to have it repaired.
4. Reset your Apple TV
Power outages or interruptions during a tvOS update can ruin the Apple TV firmware or freeze the device. If you disconnected your streaming device while installing an update, this could be the reason your Apple TV won’t turn on. Our Apple TV update guide contains some helpful tvOS troubleshooting tips.
If the problem is due to firmware corruption, reset your Apple TV to factory settings. Since the Apple TV won’t turn on, performing a hard reset using a Mac or PC is the only viable option. All you need is a USB cable and a computer with a high-speed Internet connection.
Note: Only Apple TV models with a USB port, from Apple TV 4K (1st generation) up to Apple TV 1st generation, can be reset to factory settings using a computer.
Contact an Apple Authorized Service Provider to reset Apple TVs without USB ports. You will find the ports (USB-C or micro USB) on the back of your Apple TV. This Apple support document also contains illustrated representations of Apple TV models with USB ports and other connectors.
- Disconnect all cables (power and HDMI cables) from the Apple TV and connect it to your Mac or PC using the appropriate USB cable.
- Launch seeker (on Mac) and select your Apple TV in the sidebar. On Windows, start iTunes and select the Apple TV logo next to the “Music” drop-down menu.
- When connected to a computer, Apple TV automatically enters recovery mode. To select Restore (or Reset Apple TV) and wait for Finder or iTunes to download the files needed to restore your Apple TV.
If your computer doesn’t detect your Apple TV, unplug the device and plug it back into the computer. Or try using another USB cable. For Windows, make sure you are using the latest version of iTunes. Go to the Microsoft Store to update the app or download the latest iTunes from Apple’s website.
Depending on your internet speed and Apple TV model, the reset process may take a couple of minutes. If successful, you will get a message that “your Apple TV has been reset to factory settings”. Unplug your Apple TV from your computer, plug in the power and HDMI cables, and wait for it to turn on.
Hardware damage is a possibility
Manufacturing defects are almost impossible to repair on your own. If you didn’t assemble your Apple TV correctly during production or if it got damaged during shipping, it may not turn on or stop working after some time. So, if none of these tips revive your Apple TV, contact the seller to report the issue or request a replacement.